How AI is Revolutionizing Marketing: Insights and Applications


In the digital world where technology is continually shaping how businesses interact with consumers, tech like Artificial Intelligence has emerged as a transformative force in the marketing sector of the business, especially from video marketing perspective.

As CEO of Acquaint Softtech, I have witnessed firsthand the profound impact AI has on marketing strategies and operations. This comprehensive guide will help you dive into how AI enhances marketing, the specific tools we utilize at Acquaint Softtech, and broader implications and considerations of AI in this field.

Implementing AI in Marketing: A Game Changer

AI technology has been crucial in refining data analysis, automating repetitive tasks, and personalizing customer interactions. In the world of video marketing, AI tools excel in analyzing viewer preferences and behaviors, thereby optimizing content delivery and enhancing user engagement. Such capabilities not only boost productivity but also ensure that marketing efforts are precisely targeted and more effective.

AI Tools You can use for your marketing

There are a number of AI tools you can leverage to elevate your marketing strategies:

  • Adobe Sensei: Used for video editing, it helps in creating dynamic and engaging content tailored to audience preferences.
  • Google AI: This tool offers predictive analytics that helps forecast trends and measure user engagement, allowing for data-driven decision-making.

Benefits of AI in Marketing Industry

There are a few noteworthy benefits that AI offers to the marketing industry. A few of them are mentioned below:

Predictable Customer Behavior

Using AI in marketing strategy enables you to shift your focus from a broader audience to identifying those that are likely to engage with your content and convert.

AI tools can help define and refine your marketing objectives using statistical decision trees, analyzing past data to enhance decision-making and gain better insights.

Further, implementing AI and machine learning models to study customer behavior patterns can significantly improve your digital marketing strategies, aiming to boost conversion rates, increase website traffic, or enhance lead generation.

Enhanced Customer Engagement Analysis

Measuring customer engagement is crucial for optimizing both retention and acquisition costs. AI can track marketing campaigns and provide detailed insights into which customer segments to target.

This technology not only helps in identifying traits of ideal buyers but also improves customer experiences by delivering personalized marketing strategies based on real-time consumer interactions observed across various platforms. This leads to more effective audience engagement and loyalty through tailored promotions.

Targeted Advertising

Overcoming the challenge of prospect persuasion is easier with AI through predictive consumer segmentation. AI can revolutionize marketing by creating more personalized customer experiences, moving beyond traditional advertising methods.

By utilizing AI, you can predict customer interest before they make a purchase, ensuring that your marketing efforts are more focused and likely to convert.

Marketing Automation for Efficiency

AI significantly enhances marketing automation, allowing for high levels of personalization. This technology enables companies to automate various aspects of digital marketing such as SEM, PPC, SEO, and social media engagement.

AI can optimize content delivery and timing, ensuring it resonates with your audience's preferences. Additionally, incorporating AI-driven chatbots can automate interactions, providing users with instant information about your eLearning services, thus saving time and enhancing customer service.

Now, further let us understand the disadvantages of AI in Marketing.

Challenges and Disadvantages of AI

Despite its many benefits, the use of AI also brings a number of disadvantages and challenges. A few of them are mentioned in this section.

No one would deny that AI is a hot topic, where almost 61% of marketers have already used AI in its marketing activities. Although AI-powered platforms have become quite common, still there are a few issues with using AI for your marketing. We’ll cover four of them in this article.

Insufficient Infrastructure

To effectively harness AI for marketing, robust IT infrastructure and high-performance hardware are essential. Smaller companies often face budget constraints that make these investments challenging. However, cloud-based solutions offer a viable alternative, reducing the need for extensive resources and helping to manage costs effectively.

Data Quality Issues

Successful AI implementation relies heavily on access to high-quality, extensive data sets. AI systems require a significant volume of clean, well-organized data to function optimally. Low-quality or insufficient data can lead to ineffective AI campaigns, producing unreliable results and diminishing the potential impact.

Budget Limitations

Implementing advanced AI systems and other marketing technologies often requires a substantial budget. Marketers need to demonstrate the potential ROI of AI to leadership teams convincingly. This involves presenting forecasts and relevant business data that underscore the benefits of AI in enhancing marketing strategies.

Skill Gaps

The AI skill scarcity gap remains a significant hurdle, with even large organizations struggling to develop in-house AI capabilities due to a shortage of specialized talent. The growth rate of skilled AI professionals lags behind other tech roles, necessitating training for existing employees to effectively manage and interpret AI-driven marketing tools.

Before diving into AI-driven marketing, it's crucial to address these challenges. Ensuring both the infrastructure and the team are adequately prepared will maximize the effectiveness of AI tools and safeguard the responsible use of this powerful technology.

AI Integration with IT Staff Augmentation

Integrating AI with IT staff augmentation presents a unique opportunity for business owners, especially when they are in the look to hire remote developers.

AI can significantly streamline the recruitment process by:

  • Automating Candidate Screening: AI algorithms can quickly analyze resumes and profiles to identify the most suitable candidates, reducing the time and resources spent on manual screening.
  • Enhancing Remote Onboarding: AI-driven programs can facilitate smoother onboarding experiences for remote developers by providing personalized learning paths and real-time support.

This integration not only enhances operational efficiency but also helps in building a more skilled and adaptable workforce.

Real-Life Example: HubSpot and the Use of AI with IT Staff Augmentation

One of the most illustrative examples of a real-life marketing software developed through IT staff augmentation and enhanced by AI is HubSpot. HubSpot is a leading growth platform that provides software and services for inbound marketing, sales, and customer service.

Its comprehensive tools help businesses attract visitors, convert leads, and close customers. Over the years, HubSpot has integrated AI into various aspects of its platform to optimize and automate tasks that are crucial to marketing strategies.

Development and Integration of AI in HubSpot

HubSpot's journey with AI began by recognizing the need to make marketing tasks like content creation, data analysis, and lead nurturing more efficient and personalized.

To achieve this, HubSpot turned to IT staff augmentation, bringing in remote developers skilled in AI and machine learning from around the world. This strategy not only broadened their access to top-tier talent but also diversified their team’s capabilities, fostering innovative solutions.

AI Features in HubSpot

Lead Scoring: HubSpot uses AI to evaluate and score leads based on their likelihood to convert. This process involves analyzing large datasets to understand behaviors and patterns that indicate a lead's readiness to buy. By automating lead scoring with AI, HubSpot helps marketers prioritize their efforts and engage with the most promising leads.

Content Strategy Tool: HubSpot’s content strategy tool uses AI to assist marketers in planning and optimizing their content. It analyzes existing content on the web and suggests topics that are likely to drive traffic. This tool helps marketers stay ahead of trends and ensures that their content is optimized for search engines and audiences.

Chatbots: HubSpot integrates AI-powered chatbots that can handle basic customer interactions without human intervention. These chatbots are programmed to learn from interactions and improve over time, making them more effective at handling complex queries.

Benefits and Impact

The integration of AI into HubSpot, facilitated by building remote teams has led to significant enhancements in marketing automation and efficiency.

Businesses using HubSpot can automate repetitive tasks, tailor their marketing efforts based on data-driven insights, and provide superior customer experiences through personalized interactions. These improvements have not only saved time and resources but have also led to higher conversion rates and customer satisfaction.

Future Prospects

HubSpot continues to explore new ways to leverage AI within its platform. Future developments might include more advanced predictive analytics for sales forecasting, enhanced personalization algorithms for marketing automation, and deeper integration of natural language processing for customer support applications..

Future of AI in Marketing

Looking ahead, AI is set to become even more integral to marketing. Innovations such as voice and visual search, AI-powered virtual assistants, and more advanced predictive analytics are on the horizon. These advancements will further personalize user experiences and streamline marketing operations, propelling businesses toward unprecedented levels of engagement and efficiency.


AI’s role in marketing represents a confluence of innovation, challenge, and immense potential. As we harness AI's capabilities and navigate its complexities, the focus should remain on leveraging this technology to foster genuine connections with consumers and drive meaningful business outcomes.

At Acquaint Softtech, we remain committed to exploring these technologies, ensuring our clients and our practices not only keep pace with industry advancements but also set benchmarks for the future.

In embracing AI, marketers are not just adopting a new set of tools; they are participating in the redefinition of the industry.

Myths in IT Staff Augmentation: Regain Project Control


In the technology landscape, IT staff augmentation has become a key strategy for businesses seeking specialized skills. Yet, there are instances when organizations hear some myths about losing project control while leveraging IT Staff Augmentation services.

This article will highlight the myths and realities surrounding IT staff augmentation for hiring remote developers.

Before heading into the myths, let's understand what is IT Staff Augmentation.

What is IT Staff Augmentation?

IT Staff Augmentation is a hiring process where organizations enable themselves to hire remote developers to meet their requirements. By hiring an augmented tech talent the company can scale their team up or down as per the needs and workload.

This model offers flexibility, access to global talent, and cost-effectiveness. Despite a lot of benefits, there are a lot of myths surrounding remote work and IT staff augmentation.

Let's understand all the Myths & their realities one by one.

5 Myths about IT Staff Augmentation

Myth 1 vs Reality:


The IT-augmented staff is less committed as compared to the In-house team.


IT staff augmentation team members are highly dedicated and experienced.

The best integration strategies to use while integrating remote teams with in-house team

  • Develop an equal company culture
  • Setting up goals & expectations
  • Provide necessary tools & support

Myth 2 vs Reality:


Communication barriers in IT staff augmentation can lead to loss of control.


By using proper communication tools, these communication barriers can be easily minimized.

Key communication strategies involve:

  • Use diversified communication channels
  • Plan an immediate contact point in case of emergency interaction.

Myth 3 vs Reality:


By hiring remote employees, work quality gets compromised.


External developers are highly skilled and committed to achieving project excellence quickly.

To ensure high standards:

  • Implement a thorough onboarding process.
  • Establish clear reporting and feedback frameworks.
  • Build collaboration between existing teams and augmented teams for knowledge-sharing & problem-solving.

Myth 4 vs Reality


IT Staff augmentation leads to a lack of long-term commitment and stability in projects.


IT staff augmentation is project-specific, and many external professionals show a level of commitment towards their work. By, doing this the company can achieve long-term collaboration.

Let's understand how to achieve long-term commitment

  • Professional Integrity & Reputation:

The IT-augmented staff strives to achieve a strong professional reputation. This motivation helps them to achieve excellence consistently.

  • Opportunity for extended engagement:

Businesses tend to find a greater value in specific remote workers. The company takes the responsibility of ensuring they achieve a higher engagement by rehiring them. Rehiring an existing remote worker will help them build stable working relationships.

  • Strategic Resource Planning:

The companies can align their staff augmentation goals by planning long-term project goals, ensuring stability & continuity.

Myth 5 vs Reality


The Augmented IT staff negatively impacts the company's organizational culture.


If managed properly, distributed teams can integrate well with the company culture. This integration will bring a fresh perspective to enhance the remote working model.

  • Cultural Onboarding:

Including augmented staff in cultural onboarding sessions helps them understand and embrace the company's values and work ethos.

  • Promoting Inclusivity:

The organization needs to promote an inclusive work environment. An environment where all team members are treated equally. A friendly company culture will help the members of the team participate in team meetings

  • Regular Culture exchange:

Regularly conducting team-building activities can help the IT-augmented staff align with the company culture by contributing positively.

Now, let's understand some strategies to retain control.

What are the effective ways to retail project control?

Dedicated Teams that work remotely need to be managed effectively. Remote teams are comprised of IT professionals who are working in different time zones. But, they play a defining role in streamlining the software development process.

Maintaining project control after hiring a remote team needs a high level of efficiency. The below two points will help you regain control over your remote software development project.

Define Project Guidelines & Setting Decision making

  • To make any software development project a success, it is important to define proper guidelines. This includes defining the project scope, deliverables, timelines, & quality standards.
  • Well-defined project guidelines will ensure everyone in the team understands their roles & responsibilities clearly.
  • The company also needs to define the decision-making process clearly.

Regular Monitoring & Performance Evaluation Using KPIs

Implementing a system for regular monitoring & performance evaluation is essential in maintaining control. It is important to develop KPIs to measure the project's objectives.

Let's understand some of the metrics that can help develop the key performance indicators

  • Project completion rate
  • Quality of work
  • Budget compliance

It is necessary to assess the performance of in-house  & remote teams based on the KPIs. Doing a thorough analysis will provide a clear picture of the improvisations needed.

Providing continuous feedback will help the team to move forward in the right direction.

Apart, from this, the company should also use effective communication & project management tools for better project management.

Let's understand in brief some project management tools a company can use to maintain seamless integration.

5 Project Management Tools for seamless integration


Asana is a project management tool that helps teams organize & track the progress of their work.

Key features:

  • It gives information about Task assignments & due dates.
  • It can easily integrate with Slack, Google Drive & Dropbox.


Trello uses a card-based system that great for visual task management. It can be easily customized & is ideal for small projects and teams that use simple interfaces.

Key features

  • It uses boards, lists, and cards to organize & prioritize projects in the most rewarding way.
  • It can easily integrate with GitHub, Evernote & Google Drive.


It is mainly used by software developers. Jira is used for bug tracking, issue tracking & operational project management. Jira is known as one of the most agile project management tools.

Key features

  • It provides customizable scrum boards & Kanban boards for managing the project.
  • It can help in achieving seamless integration with an Atlassian product like Confluence.

Microsoft Project

Microsoft Project is a powerful tool for complex project planning & management. It offers detailed project management capabilities and is best suited for larger organizations with experienced project managers.

Key features

  • It uses Gantt charts.
  • The tool can help in project scheduling & resource management.
  • It can easily integrate with Microsoft Office applications.


Monday(.)com is a project management tool known for its ease of use & ability to adapt to various project types. It's suitable for both small teams and large enterprises.

  • It provides features of customizable workflows, time tracking & automated notifications.
  • It can integrate with various tools like Google Drive, Slack & Zoom.

Now, let's understand some of the communication tools that can help in managing remote projects smoothly.

By using any of the above project management tools, the company can easily keep track of the project. Using the right tools will help them analyze the progress of the project i.e., goals achieved, KPIs met or not, etc.

5 Communication Tools for Seamless Integration

Having your toolkit flooded with the best communication tools can help in achieving seamless project management.

Let's understand the best communication tools you can use to maintain control over your project.


Slack is a popular messaging app designed for team collaboration.

Key features

  • It provides a feature for direct messaging & group chats.
  • It helps in organizing teams or topics and helps in receiving & sharing files.
  • It can easily integrated with Google Drive & Asana.


Zoom is a popular video conferencing tool that gained popularity for its quality video calling. It is useful for both small meetings & large webinars.

  • Zoom provides a feature of High-definition video and audio conferencing.
  • It can help in screen sharing, virtual backgrounds, and breakout rooms for smaller discussions.

Microsoft Teams:

Being a part of the Microsoft 365 suite, Teams is an effective communication & collaboration platform.

  • It provides a feature for chats & threaded conversations.
  • Enables the user to do video and audio conferencing.
  • Zoom can easily integrate with Microsoft Office applications.
  • It also allows to storage of files and documents.

Google Meet:

Google Meet is a video communication service provided by Google.

  • It provides a feature of secure video meetings.
  • Provides easy access to web tools, without the need to download the application.
  • Enables the feature of screen-sharing & generates real-time captions.
  • It can easily integrate with Google Calendar.

Cisco Webex:

Cisco Webex is a  communication tool known for its enterprise-grade security & reliability. The tool is suitable for both internal team meetings & external meetings with clients & stakeholders.

  • It allows HD video & audio conferencing
  • It provides end-to-end encryption for security.

How Acquaint Softtech can help in IT Staff Augmentation?

Acquaint Softtech is a software development company specializing in IT Staff Augmentation Services and custom software development. We are a team of experts having 15+ years of industry experience in helping our clients build custom software. We can help your organization hire remote developers that meet your requirements.

Wrapping Up!

Debunking myths with realities shows that control in IT staff augmentation is not compromised. By using clear communication & strategic integration the organizations can reap numerous benefits. By, using IT staff augmentation the organization can regain the lost control over project management.

Solution for effortless project execution for remote teams


Remote teams are becoming an integral part of the software development industry. As the demand for remote developers is increasing, organizations are finding it difficult to manage their teams properly.

Remote project execution involves overseeing, organizing, and coordinating tasks & allocating the resources optimally amongst the team members. There are due considerations to be followed while managing the remote team efficiently. Let’s understand all of them in this blog.

Hiring Remote Developers: Key Takeaways

  1. Remote project management is all about managing remote developers who are working on a project execution from different locations.
  2. Effective communication and collaboration a key to successfully driving remote project management.
  3. Using technology smartly and following the best methods can assist remote project managers in keeping productivity high and reaching the goals they aim for.

What are the challenges of managing a Remote Team?

A remote team is a combination of a group of IT professionals who are working from different parts of the world.

  • As per a survey, 82% of respondents said that they love working from a remote setup.
  • As per a report by Harvard Business Review, 87% of respondents prefer working remotely as it lessens the occurrences of stress and burnout.

While working from the office, the team requires less management effort as compared to working remotely. Whereas, when a team is working remotely they need to face certain remote project management challenges, which are as follows:-

  • Lack of proper communication tools
  • Hiring efficient remote developers
  • Absence of proper accountability mechanism
  • Unclear roles and responsibilities
  • No pre-defined schedule
  • Lack of proper communication with the team

Apart from the challenges mentioned there are some benefits of remote working

As per the recent statistics data by Forbes, Currently, 12.7% of employees are working in a completely remote mode, whereas 28.2% have adopted a hybrid work model. Both remote work and hybrid work models provide room for flexibility which not only helps IT professionals but also benefits the organizations. Now, you will wonder how?

21 Best Practices to execute Remote Project Management smoothly

Onboarding remote employees:

As soon as you have hire remote developers, the first step is to share with them all the relevant information about your company, processes, methods, etc. to achieve a smoother employee onboarding.

Creating a document of a few pages will be helpful for your remote developers to have a smooth start toward achieving project deliverables successfully. They should have all the knowledge about what tools they would be using, what are resources available at their disposal, and the policies that are in effect with the tasks.

The proper work environment for team members:

No matter, if your team is working remotely. The organization must make the remote team feel welcome by setting up a friendly and welcoming environment. To do this, the organization should keep the process as transparent as possible by encouraging remote project management leadership. The organization should have a proper knowledge of the strengths and weaknesses of each remote developer.

As an organization, it is your responsibility to spend some time to know each remote developer by discussing with them their goals, personality, and work habits.

Hiring a remote software development team:

Hiring a team of remote developers is more beneficial as compared to hiring a freelancer. There are various reasons for hiring a remote developer instead of a freelancer

  • Helps in cost reduction
  • Increases employee engagement
  • Helps boost productivity

Using communication and collaboration for building a better team spirit:

According to one report by Forbes, 97% of candidates think misalignment is resulting in reduced productivity and efficiency.

Communication is all about personalization. But, while managing remote developers there are many drawbacks found in the communication process which can result in decreased productivity.

Using high-quality communication tools like Slack, Zoom, Skype, etc. can help an organization streamline the communication flow amongst remote team members. If your remote team or offshore software developers are working in different time zones, ensure to find an overlapping time when all your team members are working.

Flexible working hours:

As per one famous quote by Bill Gates, any talent gets tougher when companies give extra flexibility to their team to have a competitive edge against their competitors. Remote developers leverage flexible work schedules to match the working process and environment of the organization.

Track the progress of each developer:

Every team member should be aware of their KPIs, they should share the timesheets regularly for a better evaluation of tasks. By doing this, the organization can help the team improve their productivity and increase efficiency.

Setting up a relevant meeting time:

The use of virtual meeting platforms has increased rapidly, but finding the best time zone to connect with all the remote developers has always been a difficult task.

Tools like Every time zone, World Clock meeting planner, etc. help in identifying the most suitable time to connect with the remote team smoothly.

Using open chat rooms:

Leveraging open chat rooms can smoothen the communication process as it allows for building instant communication between the team members.

Synchronizing in-house and remote teams:

Due to the constraints in working with an in-house team and remote team members, the project managers need to pull off the difficult task of creating a solution that can allow both teams to stay on the same page. The remote manager should perform the task of easily syncing the communication flow between the in-house team and the remote team.

By using IT Staff Augmentation services organizations can smoothly integrate their in-house & remote teams.

Assigning a mentor is necessary:

After building a synced communication mechanism, it is important to assign a mentor to every remote developer, doing this is necessary as this mentor will be responsible for solving any upcoming query of the remote developer. Project deliverables become timely and smooth if the requirements are crystal clear.

Choosing the right communication medium:

Choosing the right medium for communication and setting up proper procedures for interaction with the offshore team is necessary for a smoother workflow.

Set of tools:

Remote team management has become easier with the great list of available tools out there. Tools like Slack, Asana, and Google Docs have made project management easier.

The Documentation:

Documentation makes the work easier, having a proper set of rules and processes makes it easier for the team to understand the workflow and guide the remote team to work efficiently, consistently, and with a great piece of mind.

Weekly meetings of the remote developers:

Weekly meetings can help a team stay up to date about the benchmarks and the targets, this would help them get the right feedback about the improvisation needed, work progress, and so on.

Setting realistic expectations:

When assigning the project deliverables or setting up the working hours it is necessary for every member of the team to have clarity about the work. Setting realistic expectations can help a team in achieving the tasks effectively.

Meeting the team in person:

Building interpersonal connections through in-person team meetings, ensuring strategic planning for productive collaboration. The principal purpose of these gatherings is to foster socialization, promoting improved cross-team connections for enhanced communication and coordination.

Establishing relations with team members:

Building relationships with the remote team can lead the team to the pinnacle of success. When every team member is aware of the other team members it creates an urge for harmonious relations where everyone works in harmony to achieve the mutual goals.

Providing International Holidays:

A remote team comprises multicultural people belonging to different localities celebrating a variety of festivals. The organization must set its project deadlines around these holidays as every team member has the right to celebrate the festivals.

Boosting the morale of the developers:

A highly motivated professional will bring a lot of energy to the team. Organizations should focus on boosting the morale of their team members to generate the right amount of productivity in each team member. Low morale can result in less productivity but a developer with a high morale rate will encourage everyone to perform better.

Positive Feedback:

Utilize feedback as a straightforward yet potent motivational instrument. Communicate positive feedback verbally within the office environment, while expressing appreciation for remote developers through email proves to be effective.

Rewards and Appreciation:

Remote developers often experience a sense of exclusion and isolation. Positive feedback significantly enhances their productivity. Ensure that noteworthy accomplishments receive special recognition in a public email or group chat.

Incentivize their efforts with cash prizes or shopping vouchers for added impact. Commence team meetings by acknowledging and praising employees to set a positive tone for discussions.

4 Tools to manage your Project effectively with a Remote Team

  1. monday . com: It is a colorful and user-friendly remote workspace tool for remote teams. It can help you plan, track, and deliver quality projects using thousands of customized templates. It also allows you to automate repetitive tasks such as creating a lead list using emails.
  2. Zoho Projects: It is a cloud-based project management tool that supports remote teams. This software is capable of supporting multiple projects in a single go, it also has secure online storage which serves as a centralized database for all relevant project information.
  3. Hub Planner: It is an all-in-one project management tool and scheduling software that is designed to help businesses manage their team and projects with more efficiency. Its features include both resource allocation and tracking, advanced scheduling, and time tracking, making it the ideal solution for businesses of all sizes.
  4. Forecast: Forecast is a remote project management software that brings together projects, resources, and financials within a unified AI-powered platform. Project managers can use Forecast's workflow automation features to develop intelligent schedules, estimate timeframes and budgets, and automatically fill in timesheets.

Wrapping it Up

These twenty-one ways to manage a remote team can help your organization, business or startup in managing the remote teams effectively. This detailed guide will help an organization in managing a remote team effectively.

At times, managing a remote team is not a concern for the organizations but finding the right communication tools is very difficult. If finding the right communication tool is difficult for your organization, we would recommend you develop custom project management software to meet your project management needs.

Hiring Remote Developers: FAQs

How to motivate a remote team?

To keep your team motivated use these seven tips

  • Stay Connected
  • Believe them and build trust
  • Helping them with Time management
  • Working on Skill Development
  • Creating a scorecard
  • Providing proper feedback
  • Rewarding your remote employees

What are some challenges of managing a remote team?

Every organization faces the below challenges while managing a remote team

  • Absence of a proper communication tool
  • Hiring the right resources
  • Lack of accountability
  • Measuring everyone’s time
  • No clear identification of roles and responsibilities
  • The absence of a proper schedule
  • Employee Tracking
  • Lack of interaction among the team

What are some tools to use while managing a remote team?

  • Monday . com
  • Zoho Projects
  • Hub Planner
  • Forecast

What are the best Indian Software Development Company to hire remote developers?

The below-mentioned teams are the best Software Development Companies to hire

  • Acquaint Softtech
  • SparxITSolutions
  • PixelCaryons
  • itCraft

Checklist of IT Staff Augmentation: A Complete Guide for 2024


The business landscape has turned upside down in the recent past. Organizations need to cope with the changing needs of the business landscape.
The changing needs have led the businesses to become more competitive.
As per Harvey Nash’s survey, the last three-quarters of IT companies reported an increase in technology expenditure.
Recently, the UK’s tech sector saw six times more growth than the rest of the economy. The same, changes were reflected in other parts of the world.
But, the question remains the same, i.e. are there enough IT specialized professionals available to meet the technological changes?
No, there aren’t many resources available to meet the skill shortage of IT talent. This skill shortage makes a lot of companies think their way out to bridge the skill gaps.
The organizations that look to bridge these gaps have two options, either they should expand their in-house team or hire remote developers.
If they make the latter choice, there is a bigger question to be answered. How to hire the most skilled remote developers to bridge the skill shortage.
We will cover everything you need to know about IT Staff Augmentation in this checklist.

What is IT Staff Augmentation?

IT staff augmentation is a hiring practice that is designed to enhance a company's workforce by integrating external talent to complement its existing staff.
This flexible approach allows organizations to address skill gaps promptly without the commitment of hiring full-time professionals.
In situations where companies experience a sudden increase in demand for specific skill sets but are constrained by time or resources to run an extensive recruitment process, IT staffing augmentation emerges as the most useful solution.
This practice allows businesses to rapidly adapt to evolving needs, ensuring they can meet project requirements and maintain operational excellence without the delays associated with traditional hiring processes.
Now, let’s understand a few advantages of IT Staff Augmentation.

What are the advantages of IT Staff Augmentation?

There are several different definitions of outsourcing. The term can vary from organization to organization & from industry to industry.
Let’s learn a few advantages of IT Staff Augmentation Services.

Infrastructure support:

The external vendor will be responsible for handling every onboarded task starting from legal to payroll.

Relevant experience:

Based on the requirements the IT staff augmentation service can help you hire remote developers that meet your requirements.

Professional Development:

Outsourcing companies are also responsible for upscaling the IT specialists.

Possible Upscaling:

Based on your business, you might need to hire and expand more professionals to meet the changing needs. IT staff augmentation can help you find the right fit that suits your requirements.

Higher employee engagement:

The external agency would be responsible for providing all the employee benefits to the hired team of remote developers. These benefits can include paid leaves, maternity leave, birthday leave, etc.
Now, let’s understand a few disadvantages of IT Staff Augmentation.

What are the disadvantages of IT Staff Augmentation?

Dependency on External resources

Reliance on an external team of developers can prove to be a hindrance for the organization.
The organization must find ways to integrate its in-house team and remote team.

Security Risks:

The staff-augmented developers would have all the access related to company data given to them during the onboarding process.
As they have access to all the sensitive information there are chances that they might misuse the data.
Before, onboarding any IT Staff augmentation service the organizations should ensure and analyze all the security measures taken by the vendor company.

Knowledge Transfer & Retention:

Knowledge sharing is one of the most important aspects of professional growth.
It becomes difficult for organizations to integrate knowledge transfer while outsourcing the software development process.
Conducting webinars and sessions inside the organization can help the companies in sharing expert knowledge more smoothly.
Now, let’s understand the different types of IT Staff Augmentation, a company can use to meet its software development requirements.

What are the different types of IT staff augmentation?

Let’s dive deep and understand the different types of IT Staff Augmentation models available

Project-Based IT Staff Augmentation:

This type of augmentation is done when an organization wants to outsource a specific project to an external team of IT professionals.


In this type of augmentation, the organization hires a group of skilled IT professionals to form external resources to meet their requirements.

Time-based augmentation:

When an organization wants to hire an external team for a specific time duration then this type of augmentation method would be very feasible.

Hybrid Staff Augmentation:

This method allows the company to hire IT professionals by combining two or more of the above approaches to meet their requirements.

Onshore Staff Augmentation:

By using this model the organization is on the lookout to hire IT professionals from the same country.
It is most useful when you need a high level of communication between the external staff and the organization.

Nearshore Augmentation:

When an external team is hired from a nearby country that has the same time zone then it is termed as a Nearshore Augmentation.

Offshore IT Augmentation:

This refers to the hiring of professionals from a different country, typically with a huge time difference. This is one of the most cost-effective methods of IT augmentation.

Dedicated team augmentation:

In this method, the organization hires an external team that exclusively works for them.
Now, let’s understand the process of IT Staff Augmentation.

What are the steps in IT Staff Augmentation?

Step 1: Identify the need:

As the name itself suggests, the organization should first identify the need and based on their requirement should look out for hiring external developers.
The needs can be the following shortage of resources, lack of professionals with specific skills, etc.

Step 2: Determine the Scope:

The second step involves defining the project's parameters, including defining the roles & responsibilities of external IT personnel, determining the duration of the engagement, etc.

Step 3: Choose the Right Candidates:

This can be done through different channels such as based on referrals, recruitment agencies, job postings, etc.
It is important to run an interview process to hire the best fit for the specified role.

Step 4: Onboarding and integration:

In the workforce augmentation process, the fourth stage involves the incorporation of new staff into the current IT team.
This includes granting them access to essential systems, tools, and resources, while also facilitating their introduction to the existing team members.

Step 5: Regular analysis of work:

Throughout the project tenure, it is crucial to supervise and guide external IT professionals.
This involves conducting regular check-ins, providing feedback, and ensuring that they meet expectations and fulfill project requirements.
Let’s finally jump onto understanding “How you can Choose the Best IT Staff Augmentation Service Provider”

How to choose the best IT Staff Augmentation Services?

If you want to make sure that the IT Staff Augmentation provides you the professionals with the necessary skill set then follow the list of seven practices

Look for relevant experience:

While choosing staff augmentation look for hiring an agency that has years of relevant experience and expertise in your industry also it should be the one that understands your needs and provides you with the best team.

Assess Technical Expertise:

An excellent staff augmentation service provider should have a team of skilled professionals and a proven history of successful projects. This guarantees that you'll have top-notch resources for your project.

Check for cultural fit:

This is the most important point in the checklist when choosing an augmentation partner. You need to make sure that the external prospective company’s values align with your company to ensure a smooth transition of collaborative work with your internal team.

Evaluate communication skills:

Hiring an outsourcing partner who has excellent communication skills is a necessity. Both parties should be able to communicate effectively to ensure that both are on the same page.

Review Security and Data Privacy policies:

When hiring technical help, your information must stay safe and confidential. Imagine working with a company that has really strong rules to protect your data. They make sure your data is safe and give you confidence that everything is secure.

Connect with References:

Always have a background check before choosing the right IT staff augmentation company. Talk to the past clients of the vendor and learn about their experiences to rest assured about whether the service provider can provide project completion on time.

Evaluate the cost:

This is the most important parameter to consider. Compare the prices charged by all the prospective service providers to choose the best fit that meets your budget.
Now, let’s understand how Acquaint Softtech can help in hiring remote developers by using IT Staff Augmentation method.
Acquaint Softtech is a Custom Software Development Company. Our team of experts can help you find the best fit for remote developers to meet your software development needs. We can help you hire remote developers using IT staff augmentation, based on your requirements and specifications.

Wrapping Up!

Building an efficient remote team can be challenging for an organization. But, using a proper checklist like the one mentioned above can help the companies in hiring the right talent pool to meet their software development requirements.

IT Staff Augmentation: Tackling Resource Scarcity


The IT staff augmentation market is rapidly expanding due to trends like AI, automation, remote work, and the demand for soft skills.

The global IT staff augmentation services market is expected to grow at a 3.53% CAGR from 2021 to 2025, reaching a substantial incremental expenditure of $81.87 billion.

The above statistics are proof that IT staff augmentation is considered the most beneficial approach to meet the skill gaps found during any software development process.

But like every other thing or concept Staff augmentation has two sides of the same coin i.e. there are certain challenges when you hire remote developers team to fulfill certain specific tasks that require certain specialized technical skills.

Let's understand all the drawbacks in length and figure out how to overcome them to hire skilled professionals for software development

7 Challenges of Staff Augmentation & best Practices to tackle them

Finding the right team members:

The shortage of IT talent in countries like the United States, the United Kingdom, and almost all over the world. There are huge skills gaps found in the existing team/ the in-house team of any organization.

The lack of specific skills has resulted in the increased demand for hiring a staff-augmented team.

That's why many companies are utilizing IT staff augmentation services, hiring dedicated offshore software developers from key IT outsourcing destinations such as Eastern Europe, Asia, and Latin America.

The solution: Partnering with a reliable Staff augmentation vendor.

The best solution to tackle the skill gap is to hire a reliable IT staff augmentation company. A vendor who is equipped with all the right tools and personnel presents the most effective solution to mitigate the risk.

To find the right IT Staff augmentation company for meeting software development needs, you should consider all the below things.

  • Culture compatibility
  • Time zone availability
  • Size of the talent resources

Follow the below steps to identify the right staff augmentation company

  • Selecting the most suitable location
  • Compiling a list of all vendors
  • Conducting an introduction round

Communication & Management:

Businesses often encounter communication challenges with remote teams using IT resource augmentation services, which can impede project development and lead to failure.

The solution: Build effective collaboration

Effective communication is the secret to a successful staffing partnership. No matter how big your staffing partner is, you should analyze some factors before setting up the collaboration.

  • Ensuring you have got right remote employees for the project delivery.
  • Choosing good collaboration tools is crucial.
  • Check reviews of the delivered services


Businesses face challenges with IT staff augmentation services when scaling development teams, as setting up large teams with lengthy recruitment processes can extend time-to-market. It's crucial to clarify the time required for a company to expand its team with an IT expert.

The solution: Choosing an IT Staff Augmentation partner with a wider network of IT talent.

Before partnering with a vendor, consider the key factors:

  • Assess the company's average attrition rate (aim for 10-15%).
  • Examine the vendor's internal pool of IT talents.

Time Zone Availability:

When you onboard an augmented team from a different time zone, coordinating the work schedule can be a hinderance.

Challenges include:

  • Limited real-time communication
  • Collaboration during unconventional hours.
  • Insufficient team bonding.

The Solution: Using time management tools and hiring staff augmentation services. By using proper time management tools you can ensure that your team is on the same page.

But, hiring a managed IT staff augmentation provider will ensure you are successfully addressing all the challenges to ensure productivity and timely delivery of the project.

The Legal Issues:

The quality of the project decides the success or failure of the business, a quality deliverability will give you growth but a poorly executed project will bring unfavorable consequences.

The Solution: Choose a Win-win contract

While hiring external software developers the contracts for software development are based on three outsourcing models, which are as follows

  • Long-term project
  • A short-term material and time project
  • A fixed-price project

Make sure the project requirements and contract align with each other, also few other elements should be there in every contract to prevent any legal complications

  • Enforce penalties for contract non-compliance
  • Define liability limits
  • Include warranty provisions for service quality

Hiring a global IT staff augmentation agency helps resolve legal issues and ensures a seamless contractual process.

The security risks:

This is one of the biggest challenges while using IT staff augmentation, as this method includes hiring external professionals /remote employees.

A few of these security concerns can be overcome by taking proper measures that every team needs to take while hiring new team members using the IT team augmentation process.

The solution: Find a striking balance between both efficiency and security

Cooperation with IT staff augmented teams should be conducted under proper NDA guidelines to reduce the risks of data breaches and fraudulent activities.

Ensure you are hiring a trusted team of remote developers.

Transfer project knowledge:

Effective knowledge transfer is crucial throughout the project development process. Poorly structured plans can lead to inconsistent knowledge transfer, wasting time, resources, and investments for businesses.

The solution: Promoting efficient knowledge sharing

To overcome knowledge transfer challenges, consider partnering with an IT staffing firm with expertise in global knowledge transfer practices.

In order to run a successful knowledge transfer, you need to implement and follow the below fundamental steps

  • Identify knowledge items for transfer.
  • Assign accountable individuals.
  • Verify technical documentation.

Now let's understand a few types of Staff Augmentation models an organization can choose to integrate with an existing in-house team.

8 Main Types of IT Staff Augmentation Services

  1. Project-based staff augmentation model: As the itself suggests in this type of augmented staff model the organization hires external resources to work on a specific project for a set period.
  2. Skill-based augmentation model: When an organization hires a temporary team of developers with specialized skills to achieve a successful project deliverable then it is known as a skill-based augmentation model.
  3. Time-based IT staff augmentation: When you hire third-party developers to work on a specific project for a specific time duration.
  4. Hybrid staff augmentation:- When an organization combines any two or more of the above models it is known as a hybrid model.
  5. Onshore IT team augmentation: When any company hires IT professionals from the same country with the same time zone and cultural background then it is known as an onshore augmented team.
  6. Nearshore staff augmentation: When remote employees are hired from a nearby country who follow the same time zone then it is termed as nearshore staff augmentation.
  7. Offshore staff augmentation: Working with IT professionals in different countries, often with a significant time difference, is known as offshore development. Hiring offshore software developers is a cost-efficient augmentation strategy.
  8. A dedicated team augmentation: Hiring a dedicated development team exclusively for specialized expertise to work on a project exclusively.

Why hire Acquaint Softtech for IT Staff Augmentation?

Acquaint Softtech is a Customized Software development company that helps organizations with IT Staff Augmentation Services and custom software development. We hold ten years of industry experience; our agile team is responsive and dedicated to helping our clients achieve their vision by assisting them in achieving successful project deliverables.

How SuperFi benefitted by hiring Acquaint Softtech

What was the project SuperFi?

Our client, SuperFi Finance, entrusted Acquaint Softtech with their innovative idea to address credit card debt issues. Having successfully collaborated on a previous project, SuperFi outsourced the website and mobile app development to us.

With the average UK household carrying over £2000 in credit card debt, SuperFi aimed to assist users in managing their debt effectively. Our expert development team built an online platform offering features like debt management tools, reward systems for timely payments, credit score improvement guidance, and an administrator panel for FinTech solution management. Beyond providing a remote team, we played a vital role in developing SuperFi's business plan.

How did SuperFi benefit by hiring us?

SuperFi Finance chooses to outsource its software development needs, relying on us instead of hiring an in-house team.

The primary benefit they got was cost reduction, by avoiding investments in infrastructure, recruitment, and resources.

Outsourcing to a reputed firm like us simplified talent acquisition and provided greater flexibility which allowed SuperFi to scale operations easily, particularly for developing MVPs.

Read more about how we helped SuperFi in executing successful IT Staff Augmentation from the below blog

How Did SuperFi Save $60K On Annual Hiring Costs?


Apart from securing talent, a crucial factor is adopting a budget-aligned hiring strategy to enhance project delivery. IT companies face challenges like expert shortages, security threats, time zone issues, and scalability.

Software Development Company : A secret to tackle skill scarcity


Since the past few years, there's been a shortage of software developers, making it challenging to start or continue projects even though there's a growing demand. Companies looking to succeed in this tech industry environment should understand the reasons behind this shortage and find ways to overcome it.

Shortage of Software Developer is a serious concern

  • The tech industry is facing a serious shortage of skilled developers worldwide. This is because software development is becoming more complex, and there's intense competition for talented developers.
  • In the United States alone, there are currently 1.6 million developers, quality assurance analysts, and testers. This number is expected to grow by 25% to over 2 million by 2031, which is faster than the average for all jobs.
  • Despite an abundance of growth, there just aren't enough qualified software developers to meet the increasing demand. In 2021, there was a shortage of 40 million skilled developers globally, and this number is expected to jump to 85.2 million by 2030.

Let’s understand what scenarios this shortage of software developers implies.

The indications in shortage of developer shortage

A shortage of software developer can highly impact a Software Development Company

  • Firstly, a shortage in software developers will lead to the escalation in the prices of software development charged by software development companies as all the companies will compete against each other to hire the best resource to meet their needs. This shortage of skilled software developers impacts the quality of the products and the services.
  • Delays in software development can harm big economies. In the US, companies struggle to find skilled people, while other countries become better at leading in tech and innovation. The US might lose more than $162 billion in yearly earnings if it doesn't fill more tech jobs.
  • Also, there's a risk that skilled tech workers might leave for easier jobs. In 2022, a report said 40% of US employees were likely to switch jobs. Looking back, this could be bad for companies losing skilled workers. So, businesses should keep an eye on how happy their employees are and have good plans to keep them and their knowledge.

Now, you would ask what are the solutions to overcome the implications?

Worry not, we are going to highlight the best possible solution to solve the implications

Keep reading!

But before moving to the solutions let’s understand the factors that can cause this implications

Know this 5 factors to tackle the problem of Shortage of Skilled Software Developers

The below are the factors that contribute in the shortage of skilled software developers

The industry is growing at an highly unexpected rate:-

The skills gap happens because of the rise of digital transformation or modernization. This growth is making it hard for companies to find skilled developers. When there are job openings that can't be filled, the current team can get stressed, causing burnout and people leaving.

The complex software developments are increasing:-

The more the merrier is not always good. As the technology is growing at a rapid scale it is becoming difficult for the IT professionals to meet all the complex problems there are circling the software development process. This advancement is proving to be difficult for the team to find the right talent for their organizations.

Mismatch between education and the IT industry is not able to solve the problem:-

The theoretical knowledge given during the education premises is not enough for the professionals due to the lack of modern knowledge and an absence of proper practical exposures. The developers need the right amount of professional development in order to gain the much needed practical exposure to fulfill the skill gaps.

The never ending competition:-

In IT, competition has always been the talk of the town. Talented developers are still in high demand. Now, with more chances to work from home, there are more potential employers for each job. The Internet and social media also give job seekers more ways to connect with possible employers, managers, and recruiters. This increases the scarcity in supplying the right talent.

The economic downturn:-

As the giants like Meta, Amazon, etc., are laying off, it makes a lot of availability for talented pools out there. This is the time when startups and small businesses can go and hunt talented professionals to integrate them into the team. To address the shortage of skilled software developers, exploring options like hiring individuals affected by these layoffs or considering Software Development Outsourcing Services can provide valuable solutions for augmenting your development team.

3 Eye-opening solutions to solve the problems shortage of skilled software developers

The below solutions can help you in mitigating the problems caused due to shortage of skilled developers

Proper education:-

Oftentimes, we blame the education system for the lack of skills in the professionals. But there are unequal education curriculums taught across the world. The government and philanthropists need to address this concern by improvising the education slightly in order to provide the ebay learning to future developers.

Internships and mentoring:-

The organizations can hire freshers and train them in order to develop modern software development skills in them. Interning them through video learning can also help them in improving their skills.

The modern way of working:-

The organizations need to embrace the remote work setup or say should look forward to running IT Staff Augmentation. In simpler words, organizations who are finding it hard to find the right talent pool to meet the scarcity of skilled personnel should look forward to outsourcing their work to external software development companies or should hire remote teams from across the globe in order to meet the skill gap.

Based on the three solutions the organizations can choose the best fit solution to mitigate their problem.

Now the question arises which are the best countries for outsourcing and How to Choose the Right IT Outsourcing Partner?

To answer this, we would say there is no size fits-all. Skilled developers are present in India, they are even present in the United States, the United Kingdom etc.

Let’s a brief info about the prices of outsourcing software development based on different regions

  • Western Europe:- The prices in western europe are the most costliest and it ranges from 150 USD to 300 USD.
  • Eastern Europe:- It is the most popular region for fulfilling the outsourcing needs. Countries like Ukraine, Poland etc fall under this region. The charges in this region range from 25 USD to 50 USD.
  • Central/Western Asia:- This is the most trending region to outsource software development work. Due to the excessive availability of cheap labor the region gains a lot of software development gigs. The prices of this region range from 15 USD to 40 USD.

What makes Acquaint Softtech the best Software Development Partner

At Acquaint Softtech, we created an awesome new solution for SuperFi. They had a great idea but weren't sure how to make it happen. We advised them on the advantages of outsourcing to us, a software development firm. To speed things up, they decided to go for a minimum viable product (MVP). Instead of searching for a team, they chose to hire remote developers from us, which turned out to be a smart move. This saved them a bunch of time and effort, and we delivered a fantastic solution that both the client and their customers loved.

So, what keeps you waiting to hire us today to meet your Software Development needs


There's a lack of skilled people in the software development field. It's happening because making software is getting more complicated, more projects are popping up, and there aren't enough qualified developers to meet the demand. But, hiring remote developers through IT Staff Outsourcing method can help organizations in bridging the gap.

Unlocking Cost Savings With Remote Developers: How It Transformed SuperFi's Budget


Employing remote developers presents substantial financial advantages for businesses. This approach significantly reduces overhead costs associated with traditional in-house teams, including office space, utilities, and equipment expenses.

Remote work allows access to a global talent pool, enabling the recruitment of skilled professionals from regions with lower living costs, thereby reducing salary demands. Moreover, the scalability of remote teams facilitates flexible staffing solutions, enabling companies to adjust resources based on project requirements without the constraints of physical office limitations.

By embracing remote developers, businesses capitalize on cost savings, increased productivity, and access to specialized skills, fostering an efficient and financially sustainable work environment.


Hiring remote developers offers a range of benefits beyond cost savings. Most businesses have their main choices when it comes to developing their software solution. These are in-house development, outsourcing, or freelancing. If you are concerned about the cost of producing the software solution, then the in-house option is most certainly not for you.

On the other hand, if you are looking for reliable developers and high-quality work, it is best to hire a remote team from a professional software development agency.

As a business, you have the option for either IT staff augmentation or project outsourcing. These are similar models, and both involve hiring remote developers, but there is a subtle difference. This article explains more about the benefits to hire remote developer and how it will help you save more.

What is a Remote Developer?

When you hire remote developer it typically means having a dedicated professional to work on your project; one who is an employee of a software development firm. They will ideally have access to extensive resources and a large pool of skilled professionals.

It gives your business access to global talent, experts in the field, and a highly resourceful team. This is one of the best options when it comes to cost-saving and scalability. This way, you eliminate the additional overheads of developing top-notch software. It is also easier to scale and maintain.

Here are statistics and facts pertaining to remote development:

  • IT outsourcing will rise to approximately $395 Billion in 2022 (Statista)
  • The global outsourcing market in 2019 was worth $92.5 Billion. (Statista)
  • Global outsourcing is expected to reach $971.2 Billion by the end of 2023.
  • The outsourcing ROI is greater than that with in-house development

Benefits To Hire Remote Developer

Remote development is the future of software development. Businesses have been taking advantage of offshore software development agencies for high-quality and low-cost solutions for a very long time. With the exponential rise in the use of computers and mobile devices, this is on the rise.

There are many advantages of outsourcing your software development requirements:

  • Access to Global Talent: Allows one to tap into a global talent pool and access specialized expertise that might not be available locally. This way, you can overcome location constraints to hire the best talent regardless of geographical boundaries. This is ideal for highly complex and large projects.
  • Cost Savings: There are no overheads of having to invest in the infrastructure, equipment, or software license. Instead of paying a steady salary to the expert team of developers they hire they are simply paying for the project they hire the remote to develop. By choosing to hire remote developers from India, you can save more on your software development costs.
  • Increased Productivity: Developers working in different time zones can ensure around-the-clock productivity and faster turnaround times. The company can focus on its core business matters and leave the software development to experts. With all the necessary resources and a highly talented pool of professionals, the productivity tends to be high.
  • Scalability and Flexibility: Scale the development team up or down as per project needs is as simple as increasing or decreasing the number of remote developers you hire. This also means you will have a team that can quickly adapt to the changing project requirements or market demands. With the ability to dynamically shape the organization, a business can save to a great extent.
  • Quality of Work: Remote teams bring diverse perspectives, leading to innovative solutions and improved problem-solving. Remote developers often focus more on output and deliverables, enhancing productivity. With access to a large pool of talented professionals and resources, you are assured of high-quality software solutions. Remote developers usually do not face issues such that they lack skill or resources to complete a task.
  • Reduced Overhead and Administrative Tasks: Fewer administrative tasks associated with managing an in-house team allow more focus on core business tasks. Remote work often involves streamlined processes, leading to increased efficiency in workflows.
  • Time-saving: When you hire specialists with ample resources and talent, the development time is significantly reduced. At the same time, the in-house team takes additional time to set up and it is harder to manage a large project.
  • Security: If you hire developer it ****means trusting them with sensitive data. However, with a legal agreement in place, like an NDA, you can be sure that your data is secure.
  • Team augmentation: For a business with an existing team, this is a good way to augment their team with experts who have special skills or provide additional resources for the projects at hand.

How SuperFi Saved By Outsourcing?

As per several surveys online, credit card debt is a common issue. The average credit card debt per household in the UK is over 2000 pounds. This was the basis for SuperFi Finance's project, which was to solve the common problem of credit card debt.

SuperFi Finance's idea was to help such users manage their debt better. They chose to outsource the software development to Acquaint Softtech as they had already done in the past.

Acquaint Softtech was involved with this project from the very beginning. We developed the business plan, designed the KPI, and also the project roadmap. Our approach was to create an MVP first to get their solution to the market fast. We are currently working on a full-fledged software solution as well.

Like every other business, SuperFi had several options to develop their project. However, they opted against doing it in-house and hiring a freelancer. Instead, they chose to outsource it to a software development firm (Acquaint Softtech) to gain access to a top-notch team of experts and, at the same time, benefit from lower development time, low cost, higher flexibility, and the ability to scale without any issue.

SuperFi Finance hired a team of pre-vetted remote developers from Acquaint Softtech, and we did not disappoint them. We provided them with a cutting-edge software solution, which was well accepted as well. Thus, outsourcing worked out to be a very good choice for SuperFi; they saved over $60k by eliminating the overhead cost of setting up an in-house team. Besides this they have a reliable and highly skilled team on their side in the form of expert developers at Acquaint Softtech.

Hire a Remote Developer To Unlock The Saving

Businesses face several challenges while attempting to develop competitive software. Some of the common issues include the problem of finding the right talent, lack of availability, and high cost. The secret to low-cost and high-quality software solutions is to hire a remote developer.

There are many reasons it results in cost savings. It eliminates the need to invest in additional office space, equipment, software licenses, and more. Additionally, it also means you do not need to spend on health insurance and a periodic salary.

Transform Your Budget With Acquaint Softtech

Make the right decision to fulfill your software development requirements. Acquaint Softtech is a well-established software development firm with a pool of talented professionals and all the necessary resources to help transform your ideas into real-world solutions and that too at an affordable rate.

By capitalizing on these advantages, businesses can optimize operations, access specialized skills, and focus on strategic growth, ultimately contributing to their success in a competitive landscape.

Outsourcing vs. In-House: A Guide to Choosing Remote Services


Software development is a crucial aspect of any business that relies on technology to deliver value to its customers. Software development is also a complex and costly process that requires skilled professionals. This is the main reason businesses face a dilemma: should they develop software in-house or outsource it to a third-party provider?

This article aims to give you a unique perspective and help you decide which one is good for your business - outsourcing vs. in-house.

The Pros and Cons

By understanding the pros and cons of both outsourcing and in-house development, a business can make more informed decisions on the method by which they wish to develop their project.

Here are the pros and cons of developing it in-house:

  • Customization: It is easier to include custom features since you have complete control of an in-house project and can monitor it in-person.
  • Control and Flexibility: With the in-house team you have direct contact with the development team with no electronic device or communication software. It means a higher level of control and greater flexibility.
  • Confidentiality and Security: For businesses not willing to share sensitive information about their organization, this is the ideal method since it is easier to maintain confidentiality.
  • Better Integration: It is simpler to preserve the company culture and integrate seamlessly with the existing system.
  • Cost: This option is bound to cost more since there are several overheads to deal with, like infrastructure, equipment, software licenses, training, and other employee benefits besides the salary.
  • Time: It is also more time-consuming, with the need to allocate dedicated company resources and a greater personal involvement.
  • Limited Expertise: In cases where the in-house lacks expertise in a certain technology, it takes extra effort and cost to find professionals with specialized skills.
  • Risk of Failure: The risk in case of failure is greater.
  • Scalability Challenges: Scaling the development team or infrastructure might pose challenges. It is harder to offload resources as it is to expand.

Here are outsourcing benefits and drawbacks:

Cost Savings:

There is considerable cost savings when you outsource the development of your software. You will be paying only for the services you require and that too on a project basis.

Access to Global Talent:

This removes the limitations that restrict you from searching for professionals locally. Instead, you have the privilege of accessing the vast talent pool worldwide to find professionals with specialized skills.

Faster Development:

With a dedicated team working on your project, it also means faster time to market. This is highly beneficial in this highly competitive digital era.

Focus on Core Activities:

This allows you to focus on your core business activities while the outsourcing team handles the finer matters of your project.


When you hire remote developers, increasing or decreasing your team is easier. You can hire more developers or reduce the size of the remote team, thus making it more flexible to scale.

Communication Challenges:

Communicating efficiently can be harder since there is no direct contact; instead, one needs to invest in good software for this purpose. There are likely to be time zone issues as well, with the development team located in a different time zone. However, the advancements in technology and the willingness of offshore companies to offer a high level of flexibility or online meetings do help a great deal.

Quality Control:

There is greater potential of there being quality & trust issues. This can also be due to miscommunication or lack of alignment on the requirements. However, putting a little extra effort during the acceptance and testing stages can help rectify this issue.

Quality Control:

There is greater potential of there being quality & trust issues. This can also be due to miscommunication or lack of alignment on the requirements. However, putting a little extra effort during the acceptance and testing stages can help rectify this issue.

Security Concerns:

It involves trusting the remote development company with sensitive information, which can be a cause for concern to a few businesses.

Hidden Costs:

There are usually no hidden costs; however, if the project development does not work out as per expectations, it might lead to additional legal costs.

Less Control:

There is no direct control over the project. In most cases, it means there will be a single point of contact to provide your requirements and obtain updates.

Balancing these pros and cons involves evaluating the specific needs of the organization, the complexity of the software, available resources, and long-term strategic goals. Sometimes, a hybrid approach, combining in-house development with selective outsourcing or leveraging IT Staff Augmentation Services, might be the most effective strategy.

Being Practical With Outsourcing vs. In-House

In the case where you choose to outsource, it essentially means that you are hiring resources outside your organization for a specific task. These are professionals with specialized skills to help deliver cutting-edge solutions. Outsourcing to a software development firm instead of a freelancer also means access to more resources than are usually required during the development stage.

It is highly likely that your software development requirements are beyond the expertise of your in-house team. It is more practical to hire a remote team in this case.

Outsourcing is more cost-effective and allows you to scale your business dynamically, thus making it the practical option for all businesses. It eliminates the need to invest in infrastructure and also eliminates several other expenses, making it the more practical option in most cases.

A Closer Look at Outsourcing vs. In-House Development

Outsourcing is a strategy adopted by firms who prefer to trust professional software development agencies with their requirements. This will typically involve a contractual agreement and a non-disclosure agreement (NDA) to finalize the terms of the development process and confidentiality of sensitive information. This is usually implemented on a project basis where the firm only pays for the services they require.

On the other hand, with in-house development, the firm depends on the internal resources to develop the software. They will either have an in-house team of developers or hire a skilled team of developers for this purpose. It will mean having to invest in infrastructure, equipment, and other additional resources.

What Companies Prefer - In-House development vs. Outsourcing?

More businesses than you might imagine outsource their requirements. In fact, a high number of firms choose to outsource to companies in India. This includes many types of companies like startups, as well as medium and large-size businesses.

Some of the firms that outsource various tasks:

  • WhatsApp
  • Slack
  • American Express
  • Google
  • Expensify
  • Microsoft
  • Apple
  • Wal-Mart
  • Nike
  • Cisco Systems

There are many reasons why businesses prefer to outsource. Some of the main reasons include reducing costs, focusing more on business activities, dealing with the additional workload, improving quality, and accessing a pool of talented developers and special business needs.

As per a study by Deloitte, this is why companies outsource:

  • 59% to reduce cost.
  • 57% to focus on core business activities
  • 47% to solve issues of capacity.
  • 31% to improve quality
  • 28% to address critical business needs
  • 28% to access intellectual Capital
  • 17% to manage the business environment
  • 17% to transform the business approach

Many types of industries can benefit from outsourcing their software development requirements and grow by focusing more on their core business.

One of the common issues is, how to find a good outsourcing partner? Acquaint Softtech is a software development firm with over 10 years of experience. We have highly skilled developers and offer remote teams for a wide range of technologies.

We have our headquarters in Ahmedabad, India, and have our presence in other countries as well like the USA and UK. Very few companies in Asia are official Laravel Partners; we happen to be one of them and offer a wide range of software development outsourcing services.

Key Factors for Decision-Making

Several key factors should be carefully considered before making the decision:


First, establish your requirements to create an estimate of the cost involved. Compare the cost and benefits prior to making your decision.

Business focus:

For a business whose main focus is not software development and has nothing to do with technology. Having to set up an in-house team might not be practical. This is more true for firms that lack knowledge and expertise in this field.


Assess the type of skills you possess the expertise to handle the project or if you require the help of developers with special skills and resources.


There are many different types of risks while developing your software solution. Identify the potential risk of your project. This can be a data security break, availability issue, or something else.


Quality of code is a crucial issue for both in-house teams as well as when outsourcing. Opting for the in-house team will also mean having a dedicated QA team, while outsourcing means they will have the necessary resources for the job.


It is easy to communicate with an in-house team since this would be direct communication. On the other hand, a special software tool is necessary to communicate with a remote team.

Legal and Compliance Aspects:

The legal implications of your project can vary depending on the type of project. A professional software development company will have the relevant knowledge for legal and compliance issues.


Almost all firms require a high level of flexibility when it comes to the ability to scale their operations. Outsourcing offers the most flexibility in this aspect.

Cultural Compatibility:

Evaluate the cultural impact of your decision and how your business can handle it.

Long-Term Strategy:

A business's long-term strategy has a lot to do with making the right decision.


Assess the tech stack of your choice and also the need to implement advanced technologies. A well-established software development firm might be more equipped to handle several technologies as well as advanced technologies.

Trust & Security:

Outsourcing means trusting the remote team with sensitive information and security of your data.

Level of Personal Involvement:

Depending on how much you want to be personally involved in the project, you can either opt to outsource or develop in-house.

The Verdict

The decision between in-house and outsourcing depends on factors like budget, project complexity, timeline, expertise required, and the level of control desired. Some companies opt for a hybrid approach, combining in-house expertise with selective outsourcing for specific tasks, striking a balance between control, expertise, and cost-effectiveness.

Firms benefit in many ways by outsourcing since the remote team is highly resourceful, has skilled developers, and it costs a lot less.

At the end of the day, a firm needs to make a decision based on their business model and several factors mentioned in this article.