3 Tips to Get More Likes on Facebook
Likes are everywhere. The expression “Like us on Facebook” has become so widespread that it has become part of our daily lives. But it hasn't always been this way, and our desire to get more likes on Facebook is relatively recent.
In 2007, the social media platform Friend Feed was the first to allow users to like a post. Only two years later, in 2009, Facebook added an identical feature to its platform. Since then, the entire planet has been trying to get more likes on Facebook.
While the total number of Facebook users declined for the first time in early 2022, the platform's potential audience remains enormous, and getting likes on Facebook still helps promote your business—content from some 2.11 billion accounts.
Read on to learn more about the place of likes in your Facebook marketing and how to prioritize “real” likes to thrive on the platform.
We will then offer practical solutions to help you get more likes on Facebook.
Click on any tips below to jump straight to it, or keep scrolling to read the guide thoroughly.
Likes are a ranking signal for Facebook's algorithm
Likes are important because they help determine which posts Facebook's algorithm will place at the top of users' feeds. The algorithm works like a “black box” capable of classifying publications: it receives a large amount of information and builds the user's feed from this.
Likes and the platform's algorithm have a long history in common. Moreover, the first algorithm was based solely on preferences. https://followerspro.uk/
The characteristics of Facebook's current algorithm are a closely guarded secret, although likes are likely a critical component. They are the tip of the iceberg that everyone can see.
Likes serve as social proof.
While most of the parameters used by the Facebook algorithm remain invisible to users, the same is not valid for likes. Since any user can see them, likes act as social proof and can influence your audience. They are, therefore, a key element to encourage users to interact with your Facebook content.
“ Social proof ” is just a buzzword for the influence one group has over another. It describes how people tend to adopt other people's points of view when unsure of which position to take.
If you find yourself alone on the edge of a cliff, you may be hesitant to jump. But if you see all your friends doing it, you'll be more inclined to jump yourself. Commitment works the same way.
The likes garnered by a publication prove that certain users are already interested in it. When other internet users see this, they are more likely to like your content.
Is it worth buying likes on Facebook?
Given the importance of likes on Facebook, it can be tempting to buy them. You've probably seen ads about this before: “Quality likes! 100% real and active users! Attractive prices! » But whatever this ad says, buying likes on Facebook is not a good idea.
First, because it's unethical if you need a blog post from Hootsuite to explain this to you, your opinion is already made up, and I won't be able to change your mind.
Second, because you risk getting caught. If the purchase of likes is not officially prohibited, the platform does not say it will not pursue users who have taken the step.
If Facebook doesn't care that you buy likes, your customers don't necessarily think the same. But, building trust with customers is one of the main benefits of social media marketing. If they find out you're buying likes, you're in danger of losing your credibility (and losing them).
Whatever your motivation, buying likes on Facebook is still a bad idea, even if you never get caught. You wouldn't lie to other Facebook users and mainly lie to yourself. Those fake likes can get in the way of your social following efforts.
Social tracking involves using social media data related to your brand to gain valuable business insights. Platforms like Hootsuite offer powerful tools to analyze the data generated by your social media presence. When these are biased, via the company of false likes (for example), you make your task more complicated and have difficulty discovering what “real” users want.
How to get more likes on Facebook?
To increase the number of likes on Facebook, there are two ways to improve reach or increase engagement. But the two are often linked.
Improving reach means increasing the number of people who see your content. The higher this number, the more likely your post will get likes.
Increasing engagement means getting more likes from people who see your posts. You'll get likes more efficiently by creating content that interests your audience than by posting the first thing that comes to mind.
Easier said than done.
So, we've developed eight tips to help you master the delicate art of getting more likes on Facebook.
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Respect the fundamentals of social marketing
Knowing what you want to do on social media will allow you to improve all components of your social media presence. Before you schedule your next Facebook post, ask yourself how this post will contribute to your overall marketing goals.
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Have a clear idea of what your audience wants to see
To create content your audience will be interested in, you need to take the time to find out what they like. Making data-driven decisions specific to your brand will help you create posts that will likely get more likes.
Fortunately, many tools can help you analyze your data. Business Manager, Facebook's official analysis platform, allows you to comb through data from all of Meta's social networks.
Some third-party services, like Hootsuite Analyze, allow you to analyze data from existing social media platforms.
Once you have this data, focus on the correct numbers. Engagement metrics such as clap rate (the number of user actions expressing approval divided by the total number of followers) and virality rate (the number of people who shared your post divided by the number of unique views it garnered) can help you spot the type of content that is likely to resonate with your audience.
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Determine when your audience is active
To get more likes, post when your audience is active. Although the platform's timeline is no longer current, the algorithm still prioritizes recent content.
So, how should we proceed? You must figure out the best time to post on Facebook to get started.
According to the trends observed, Tuesdays and Thursdays, between 8 a.m. and 12 p.m., are generally the best times to post.
You can use tools like Hootsuite Analytics to visualize data about your social media presence and determine the best times to post based on your performance history on the platform.
